Four Key Strategies for Mobile Success

Man with three mobile devices and many applications

Whether you’re developing a mobile website or application for the first time or you have done it multiple times, these four key strategies can help lead you to mobile success.

Mobile first design.
By starting your design from a “mobile first” perspective you are forced to consider what is really necessary on your website. From navigation, content (do you really need all that content?), graphics and pictures, “mobile first” requires you to simplify your design. Start with a smartphone platform and once you get that right, scaling to larger-screen devices becomes much easier. The idea that “less is more” really applies here. Your end users will also appreciate your efforts!

Mobile is all about touch.
Using a finger is much different than using a mouse. Designing a website or application for touch is often missed in mobile development. The concept that a website or application is responsive is not enough. Navigation, graphics, and links need to be sized for small to large sized fingers and made to work with touch.

All content is in ONE place using ONE Content Management System (CMS).
Alleviate future headaches by putting all your content in one place using one CMS. Being able to use all your content on any device (smartphone, tablet, desktop or TV) will make updating and maintaining your content much easier.

Americans with Disabilities Act (ADA) design helps mobility and navigation.
Designing your website or application to be navigated and read using a screen reader can help make your mobile website more usable. Test often and early to identify any problems you may encounter.

Keep these four key strategies in mind when developing your next website or application and find your way to mobile success!

Author:  Jim Taylor – Chief Technology Officer for Oakland County, Michigan